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KIKI Means Business
When I got married nearly five years ago, my fiancée (now wife) and I interviewed literally dozens of photographers to photograph our wedding. It seemed like everyone was a wedding photographer. It...
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Soft drinks, swizzle sticks and value
I was waiting for a client at a rather fancy hotel in downtown Sandton about a month ago. Whilst waiting for the client, I had a drink. A simple soft drink. With ice. In a glass. No swizzle stick. Just...
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Are you giving value to your client?
A couple of weeks ago, we spoke about the value equation that people use (consciously and unconsciously) when evaluating the relative value of a purchase. Namely: Value = What I get / What I pay This...
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Are you really charging that?
This is the third and final installment of our ‘value’ series. By now hopefully you will have had a firm grasp of the value equation of “what you get” as a function of “what you pay”. In the last...
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A “Brand” New Year
A few hundred years ago cattle farmers had a sizeable problem. They would bring their fattened cattle to market to trade them and because you can’t fit your heard into a briefcase the cattle herds...
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